Small Business Marketing: Twitter - Tips to Make You a
Twitter Expert - TwitterSpider.com
If you haven't dipped your toe in the water with Twitter,
you are missing the boat. Start now! It's the perfect tool for branding,
displaying thought leadership, promotion, fund raising, and even lead
generation. An odd combination, I know, but if handled correctly, and with
proper tweet etiquette (hereafter referred to as TE), all can be accomplished.
Below are key points to get you off and running:
- Its not about "what are you doing" as their tag
line says, as much as "what's important to you". 140 characters of
pithy info on what you are reading, what trade events you are attending, what
speakers you are learng from etc, to get at some pithy thinking and trends
-Share, comment, talk. It won't work unless you participate
in both directions. Tweet and respond to other tweets. Also proper TE. If you
just take, but don't give value, you will lose credibility and followers.
-The beauty of the retweet. Also known as "share the
love". Knowledge is best when shared. If you find posts that are of value
to you, retweet them. The retweeter will be greatful, you will be providing
further value to your followers, indicating your intelligence, and thought
leadership as well as your generosity. It's all good.
-The importance of your profile. I'm astounded by how many
people either don't have a profile description or don't fill it out in a
meaningful manner. The profile is key to letting people know why they should be
following you, reading you, listening to you, and just caring about your
tweets. It's also branding, and therefore valuable marketing real estate. You
can and should link to your website or blog for more credibility.
-Twitter backgrounds add to the branding. Have your
background custom designed. It's yet another piece of real estate for branding,
establishing credibility and setting a tone for who you are.
-Have an objective. This is very important, perhaps most
important. Twitter will be a silly waste of time unless you decide how you are
going to use it. And we will all have to read about what you did over the
weekend unless you do. If your objective is to create thought-leadership, then
follow people who are meaningful in your field. If you are interested in
branding, be sure your profile and background speak to your brand, and tweet on
topics related to your field of expertise and your products and services. (but
be very careful of the hard sell - not good TE)
Here are some very helpful Twitter tools:
-Tweetdeck, a way of organizing your tweets. Here also is a
tutorial on how to use it - lots of info here.
-SocialOomph.com How to have presence on Twitter w/out
sitting by the computer or your iPhone all day.
-TinyURL or bit.ly Since you only have 140 characters to
work with, making a link smaller is very useful.
If you start with strong objectives, good marketing and
pithy Tweets, you will be off to a great start
Now, go play.
For More Info Plz Visit: TwitterSpider.com
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